As an expert in customer development, Marcel Widmann supports the aviation supply industry, aviation consultancies, airlines, airports, universities and training organisations in creating an outstanding customer experience – always with a view to commercial success.

Thanks to his more than 20 years of experience in sales, project management and strategic consulting for global companies, he understands the challenges and opportunities in the area of customer experience. As an industrial engineer with a Master’s degree in Aviation Management and Certified Artificial Intelligence Airline Manager, he combines technological innovation with a consistent customer perspective.

In the role of Customer Development Expert in the aviation sector, Marcel Widmann is the key person responsible for analysing and understanding customer needs and developing innovative solutions to maximise customer satisfaction and business results. He brings in-depth industry knowledge, strategic thinking and the ability to work closely with internal and external stakeholders.

Core Competencies

Customer Analysis and Market Research

• Analysing market trends, competition and customer needs in the aviation industry
• Building and maintaining a deep understanding of the requirements of customers, airlines and other partners in the industry

Developing customer-centric Solutions

• Developing innovative aviation products and services that meet the specific needs of customers
• Translating customer feedback into concrete development and optimisation projects

Stakeholder Management

• Building and maintaining relationships with all stakeholders in the aviation sector
• Communicating effectively and efficiently with customers to ensure their satisfaction and identify potential for improvement, to ensure customer satisfaction and identify potential for improvement

Strategic Planning

• Developing strategies for customer retention and market expansion
• Supporting the definition of long-term business goals in the aviation industry

Project Management

• Managing projects to develop new solutions or optimise existing products
• Partner programmes (loyalty concepts)