Jan Anthon is specialised in the development and implementation of strategic employer branding and recruiting concepts. He helps companies to be perceived more clearly as employers and to attract suitable talent in the long term.

As a managing director and consultant, he has supported national and international companies in positioning their employer brand, in recruiting and in shaping holistic candidate journeys. His focus is on bringing together HR, executives and business requirements – for consistent messaging, clear processes and noticeable relief in everyday recruiting.

His approach is analytical, engaging and solution-oriented. The goal is always a seamless transition from candidate experience to employee experience – thereby strengthening employer attractiveness both internally and externally.

Main areas of activity

• Development of recruiting strategies & talent acquisition roadmaps
• Positioning and further development of employer brands (EVP)
• HR marketing & social recruiting
• Design and optimisation of the candidate experience & journey
• Active sourcing and digital recruiting processes
• Recruiting campaigns & job advertisements
• Programmatic advertising
• Design of career pages, microsites & HR communication
• Onboarding concepts & transition to employee experience

Industry and project experience (selection)

• Food retail
• Hotel and catering industry
• Insurance and financial services
• Management and personnel consulting
• Employer branding and communications agencies

Working method

Strategic, structured, collaborative.
Jan Anthon creates clarity in messages, processes and responsibilities – enabling effective and sustainable recruitment.